Product Pirates' Favorites: Leading Brands.

Just in Germany, product pirates inflict losses of about 30 billion euros per year on brand owners. In addition to the detrimental effect on the companies' innovative power, these losses put jobs at risk as well. 

In fact, a high brand profile and exposure to the risk of product piracy are closely related to one another. The more a company invests in cultivating its brand and image, the higher its risk of suffering damage by plagiarism, counterfeiting and other infringements of intellectual property rights.

To efficiently counter copying, plagiarism and counterfeiting activities, a risk analysis is required. The protection measures resulting from such an analysis must ensure reliable product authentication that can be performed quickly and easily by sellers, customs authorities and consumers.

Triple security by ProSecure marking solutions:

1. Tamper-Evidence
2. Proof of authenticity
3. Proof of origin

The marking solution has to focus on various key aspects depending on the product and project requirements.  In collaboration with the business unit Schreiner ProSecure all the required features are integrated into a customized security system for products, components, packaging, or shipping units.